The first guidance began as a list of NYC-area winter adventures our CEO wrote for his sister in 2016. Adventures: 1. East Queens - The most ethnically diverse place on Earth. 2. Astoria - Where the hip people are. 3. Upper East Side  - Mostly housing + museum area, near central park. 4. Midtown - Touristy Stuff. 5. East Village - Hipsters + history. 6. Lower East Side and Soho and Noho - Shopping
7. Lower West Side and Chelsea. 8. More Touristy stuff. 9. Jersey. 10. Williamsburg Day (Hipster). 11. Berg'n Day